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About Us

We represent numerous global trendsetting brands, including Burton Snowboards, a pioneer of the snowboarding industry; popular water board brands like Ronix Wake, Follow Wake, and Bote; and Red Bull’s specialized action sports eyewear, Red Bull SPECT.

To better accommodate our growing customer base and offer a more convenient shopping experience, we have opened an online shop! comes from the heart of the region’s snow and water sports community and is dedicated to serving all of your shred-related needs! We carry a wide collection of wakeboards; paddleboards; action sports and lifestyle eyewear; sport-specific bags; and trendy apparel.

Our #1 goal is to provide the best selection of gear possible and a hassle-free online shopping experience. Shop with the confidence and knowledge that you are selecting from the best collection of established and emerging brands.

Follow our Instagram page as we try to play our part in the growth of snow and water sports in the region.

Ever since we opened the first Circle8 shop in the iconic Crowne Plaza Dubai on Sheikh Zayed Road in 2004, we’ve had one mission: bring the leading snow and water sports brands to the UAE and the region.